What are cookies?

Cookies are small text files that are placed on your computer or mobile device by a website when you visit it. They are stored in the cookies directory of your computer. Each cookie has a unique identification number, and each time you return to the website the cookie is from it allows the website to recognise your computer.

Cookies have lots of different uses. They are used by websites to make content work better and more efficiently by:

  • supporting content like video and interactive elements.
  • remembering your site settings and accessibility preferences.
  • allowing you to log in and manage email and postal preferences.

They are also used to provide information to the owners of the website site about how you are using the site. For example what device you are using to visit the website, what you are looking at on the site and what browser you are using. 

Use of cookies by the Multiple Sclerosis Trust

The MS Trust's website uses cookies. When you first visited our site, you would have seen a message advising you about our use of cookies. If you don’t want cookies to be enabled, you can alter your browser settings, but this may impact on the efficient operation of this site.

What information do we collect using cookies?

When you visit our website, an example of the information we may collect includes (but is not limited to):

  • the webpages you visit
  • the amount of time you spend on each page
  • whether this is your first time visiting the site, or if you have visited before
  • how you came to our website – for example through a search or from a link in another website
  • the type of device and browser you use
  • your experience of the website – for example we may track the speed of your connection when viewing videos.

We track how people use our website so we can improve it and to offer a better service. We collect this information anonymously.

What kind of cookies do we use?

If you click yes to cookies from us your computer will be served two types of cookies:

First party cookies

These are cookies served to your computer by the MS Trust website and we use them to help the website work effectively for example to remember your website preferences. They are ‘MS Trust cookies’.

Third party cookies

These work in the same way as first party cookies, but are served to your computer by third parties on the behalf of the MS Trust. Third party cookies are mostly used for website analytics, advertising purposes and social media links.

For example we use Google Analytics across the MS Trust’s website. This is a web analytics service provided by Google Inc. We use this to help us to understand user behaviour on our website so that we can improve our website users’ experience.  

The MS Trust does not control the publication of third party cookies. If you want to find out more about these cookies you can find details in the privacy policies of the third party providers.  

What type of cookies do we use?

We use three categories of cookie:

Strictly Necessary Cookies

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms.

You can set your browser to block or alert you about these cookies, but some parts of our website will stop working if you block them. These cookies do not store any personally identifiable information.

Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our website. They help us to know which pages are the most and least popular and see how visitors move around the site.

All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

Functionality Cookies

These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages.

If you do not allow these cookies then some or all of these services may not function properly.

The cookies we use

The table below explains the cookies we use and why.

Cookie Purpose
Cookie preference

These cookies are used to remember a user’s choice about cookies on mstrust.org.uk. Where users have previously indicated a preference, that user’s preference will be stored in this cookie.

We have a pop up appearing on the mstrust.org.uk website, if users select find out more or dismiss the cookie will persist for 60 days so they do not see the pop up again in that time. If they select not now the cookie will expire after five days. 
Universal Analytics (Google)

These cookies are used to collect information about how visitors use our website. We use the information to compile reports and to help us improve the website. The information we receive is aggregated data and there is no personally identifiable information is sent to Google or is held by us during the process. You have the right to opt-out of the features.

Read Google's overview of privacy and safeguarding data

YouTube cookies

We embed videos from our official YouTube channel using YouTube’s privacy-enhanced mode. This mode may set cookies on your computer once you click on the YouTube video player, but YouTube will not store personally-identifiable cookie information for playbacks of embedded videos using the privacy-enhanced mode.

Read more at YouTube’s embedding videos information page.


MS Trust has a page on Facebook and we link to our Facebook page within our homepage. We also use Facebook for serving ads targeted to your interests.

Read more at Facebooks cookies policy page.
Google Adwords Google Adwords conversion cookies let us track significant events like completed donations & event sign ups. We can then use this information to optimise our Google Adwords campaigns effectively.


The Hotjar cookie is used to track how our users engage with pages across our website. With this cookie data, we can see where users are clicking and how they are interacting with our website. We then use this information to optimise and improve user journeys on the site.

Further details on Hotjar's use of cookies can be found in Hotjar's privacy policy
Google Dynamic Remarketing Dynamic remarketing cookies let us show previous visitors ads that contain information from pages they have viewed on our website.
Google DoubleClick Google's DoubleClick products provide ad management and ad serving solutions to companies that buy, create or sell online advertising. 
A detailed list of our third party cookie providers Google+ Platform, Google AJAX Search, Google Tag Manager, Google Analytics, Google adwords conversion, Google dynamic remarketing, Twitter button, Twitter syndication, Twitter universal pixel, Facebook Social Plugins, Facebook Connect, Facebook social graph, Facebook custom audience, Doubleclick, Doubleclick Floodlight, Hotjar, AddThis

How do I change my cookie settings?

You can change your cookie preferences at any time by clicking on the 'C' icon. You can then adjust the available sliders to 'On' or 'Off', then clicking 'Save and close'. You may need to refresh your page for your settings to take effect.

Alternatively, most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit aboutcookies.org or allaboutcookies.org.

Find out how to manage cookies on popular browsers:

To find information relating to other browsers, visit the browser developer's website.

To opt out of being tracked by Google Analytics across all websites visit the Google Analytics opt out page.

Changes to this policy

We may change our Cookies policy from time to time so please check back periodically. 

Version 4.0

This policy was last updated June 2020.

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